Growth — Turn Visibility Into Revenue
Keyword-level insight, AI-assisted ad campaigns, and reputation tools that compound your visibility over time.
Growth is the toolkit that helps you go beyond simply being listed — Keywords shows you exactly what's working, EGT puts paid reach behind it, and Reviews & Reputation builds the trust that turns visits into conversions. Together they compound the presence you build with Express.
Keywords
A keyword-level dashboard showing exactly what's driving — or leaking — traffic.
- Visitor count for every keyword you're subscribed to
- How many visitors submitted an enquiry vs. left without one
- Spot which search terms deserve more attention
EGT — Engagement Growth Tool
A guided campaign builder that turns your listing into paid, targeted reach.
- Step-by-step wizard: goal, entities, items, and locations
- AI-generated ad headlines, descriptions, and creative brief
- Runs as real ad campaigns via Google Ads, with day-by-day performance
Reviews & Reputation
Collect and manage the reviews that build trust with the next visitor.
- Visitor-submitted reviews land in one place for moderation
- Approve reviews to publish them on your public profile
- Keep control over what represents your business publicly
How Growth Works
See what's working
Check Keywords to see which search terms bring visitors — and which ones bring visitors who never enquire.
Put budget behind it
Launch an EGT campaign targeting the entities, items, and locations that matter most to your business.
Build lasting trust
Approve and showcase reviews so every new visitor sees the reputation you've already earned.
Frequently Asked Questions
For every keyword you're subscribed to, you see visitor counts, how many of those visitors submitted an enquiry, and how many left without one — so you can see exactly where your visibility is converting and where it isn't.
The EGT wizard generates headlines, descriptions, and a creative brief for you as part of setup, based on the goal, entities, and locations you choose — reviewed and approved before your campaign goes live.
EGT campaigns run as real ad campaigns through Google Ads, targeted at the entities, items, and locations you select in the wizard, with performance tracked directly in your dashboard.
No — every submitted review goes to your Reviews & Reputation queue first. It only appears on your public profile once you approve it.